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Digital accessibility is about creating content in the digital domain, which can be universally accessed by all users irrespective of cognitive and motor skills. Recent reports by WHO indicate about 15% of the World’s population experience some sort of disability.

In terms of numbers, it is well over 1 billion people worldwide. CDC reports indicate 1 in every four adults in the USA experience disability issues. People experiencing any sort of disability are more than likely to access the global marketplace online rather than physically visit stores. 

 

This puts forth a pertinent question: Are our corporate and brands fully equipped to reach out to all consumers with their services?

 

Digital Accessibility and Brand Value

 

Accessible websites and mobile applications help a brand put forth a message that it cares for its users. This demonstrates social responsibility and allows more users to interact with a brand and have a positive experience. In terms of enhancement in brand value, it’s priceless.

 

Better Usability Translates to Bigger Outreach

 

The moment a user hits the accessibility roadblock on a service or product website, there exists a strong probability of clients shifting to the next business in line, which prominently advertises adherence to Web Content Accessibility Guidelines. Easy navigation, sharp color contours, images with alt texts, and options for read-aloud texts create a digital platform that is universally accessible. A bigger and better outreach immediately translates to an enhanced customer base with a positive reflection on the company’s bottom line. 

 

Achieve Legal Compliance 

 

An initial interest and investment in incorporating digital accessibility in existing and new websites can make your site future-ready as legal norms are gradually getting stricter worldwide on the implementation of WCAG 2.0 at a minimum AA level. 

 

There were over 2000 lawsuits filed in the USA in 2018 alone on digital accessibility issues. In several instances, Federal courts have ordered companies to ensure compliance with WCAG guidelines and even pay heavy damages to plaintiffs who were unable to shop independently on websites. Achieving full compliance may be time-consuming, and it is always prudent to be early movers and save legal blushes. 

 

Enhance Website Traffic with SEO Compliance

 

Google and all major search engines give a strong preference to accessible websites in terms of search engine rankings. Websites with alt-texts, descriptive links, header texts, sitemaps get rewarded with better rankings, resulting in higher visibility and enhanced traffic flow. 

In terms of business, branding, and marketing outreach, it’s time to recognize the importance of Digital accessibility and act accordingly. Amnet can help you achieve your accessibility objectives. Amnet helps you design and develop fully accessible digital content that is compliant with ADA, WCAG 2.1, and Section 508.

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