Digital accessibility is about creating content in the digital domain, which can be universally accessed by all users irrespective of cognitive and motor skills. Recent reports by WHO indicate about 15% of the World’s population experience some sort of disability. In terms of numbers, it is well over 1 billion people worldwide. CDC reports indicate 1 in every four adults in the USA experience disability issues. People

According to a PWC survey report businesses with strong corporate identity outperformed competitors by 25%. Seeing as how the very goal of corporate publishing is to ensure lasting stakeholder engagement, it is safe to say that it plays a fundamental role in establishing a corporate identity. Corporate publishing is all about conveying your brand promise. However, the message would be lost if you fail to

In an age of social and mobile communication, creating and publishing content is no longer restricted to any one medium. Today, messaging can be disseminated via a variety of platforms. And with the volume of content exploding and attention span shrinking, captivating audiences has become trickier than ever. So, how do you stand out in the crowd and make yourself heard in this era of

We can all agree that the breakneck speed of technology innovation has led to a slew of new trends within the corporate publishing space. And marketers are continually trying to adapt and flush out varied new strategies based on their business needs and context. However, it is interesting to see how some of the trends have completely disrupted this space and will continue to do