Why Corporate Communications? Any company always has information to convey to its clients, associates, and employees. Corporate communications give updates on where the company is heading, the story that made it what it is today, and invites the readers to accompany the company in this journey. Corporate communications is this two-way communication that directly shares news about the company or its products. Corporate publishing furthers
There is so much happening every minute on social media platforms—news feeds, stories, updates, launches, endorsements, advertisements, and whatnot. Social media marketing is an old subject; now the next trend is here: social media commerce. The busy and chaotic social media platforms have gotten a new update as shopping sites. Why social commerce? Social media is always a good place to introduce products and services.
Some of the most successful brands in America have customer magazines that make ideal examples of corporate publishing. Airbnb, for instance, publishes customer magazines that showcase success stories and some of the most beautiful properties hosted on its platform. What is your corporate publishing strategy? How To Add Customer Magazines to Your Publishing Strategy If you currently have a corporate newsletter, then you are no
The year 2021 is a time to breathe and focus on nullifying the effects of a very demanding 2020. Major changes in the patterns of consumption by people worldwide reverberated into 2021 as well. The publishing industry has withstood the pandemic quite gracefully and must now keep up with the trends of 2021 that will help it adapt to the new consumer behaviors. Content Quality
The COVID-19 pandemic and the subsequent mandatory lockdown have changed consumer behavior significantly. The remote-working culture has shifted its focus entirely to digital connections over physical ones to stop the spread of coronavirus. Social distancing has had effects on all industries alike, and creative agencies are not alone in this situation. The importance of proximity has been replaced by capabilities. However, creative agencies are resilient,
Robert McKee, a world-renowned screenwriting lecturer and project consultant for major firms, believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead, because people are not inspired to act by reason alone. Stories engage their emotions, talk to them, and energize them. Corporate communication, both internal and external, has a primary
Have you ever discovered an intriguing product but then found out you could only get it in one location? Did you feel a little paranoid about using your credit card information on a small and unknown website or did the idea of signing up for yet another service eventually discourage you from purchasing? This is how many readers feel when corporate publishing decisions neglect to
We can all agree that the breakneck speed of technology innovation has led to a slew of new trends within the corporate publishing space. And marketers are continually trying to adapt and flush out varied new strategies based on their business needs and context. However, it is interesting to see how some of the trends have completely disrupted this space and will continue to do