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According to a PWC survey report businesses with strong corporate identity outperformed competitors by 25%. Seeing as how the very goal of corporate publishing is to ensure lasting stakeholder engagement, it is safe to say that it plays a fundamental role in establishing a corporate identity. Corporate publishing is all about conveying your brand promise. However, the message would be lost if you fail to grab your internal and external stakeholders’ attention.
So how do you get them to listen to what you have to say in an age where attention span is only getting shorter? Yes, images, visual content has become more important than ever, especially across social media. It is true that ‘a picture is worth a thousand words’, but only if it is the right one, you stand a chance to make an impression.
Focusing on Design and Images
A great copy/content is undeniably important, but it is not enough. In Corporate publishing, you have to pay equal and close attention to the role of design and layout that decides where and how your content is positioned. Therefore, it is imperative to consider the visuals and the look of the page, which will also determine its readability factor. Plus, social media has become an integral part of corporate publishing strategy. You need to ensure your visual content is appealing and consistent across social platforms to establish brand identity and recall.
Relevant and creative images and well-designed pages, newsletters and magazines can not only help you gain attention but also communicate your message, make your voice heard and boost engagement. And the right creative content partner can help you achieve just that. Talk to us and find out how we can help you design for success.